Conscious Music Group is an artist-first music company led by founder and CEO Serene Sass, alongside a global team of visionary A&R scouts, producers, technologists, and executives with over 25 years of combined experience. Our team has worked with legendary icons, developed groundbreaking projects with leading global partners, reached billions of people and raised millions of dollars.

Conscious Music works with extraordinary musicians from the world’s most overlooked places — refugee camps, favelas, ghettos, indigenous communities, and conflict zones. We operate at the intersection of music, blockchain, and regenerative technology, building the cultural infrastructure necessary for creative sovereignty.

Our ethos is centred around anti-fragility, self-custody, and non-extractive design, with a commitment to open protocols.  We believe this is the only sustainable and ethical way to shape the future of the music industry.  We use Bitcoin and open-source tools to ensure creators retain ownership, fans engage transparently, and cultural value circulates without gatekeepers.

In an era where music has been stripped of meaning, we restore it. We create space for voices that carry entire continents.

No one in the industry does what Conscious does.